As a consulting, technology, and outsourcing services company, our client often has fairly complex stories to tell prospective clients. They needed a tool to enhance the proposal process in an engaging and memorable way; an interactive marketing presentation. KMI applies an e-Learning mindset to these short marketing videos to “teach” prospective clients about the processes and technologies that this global marketing company is proposing. We have developed a number of metaphors including the chalkboard, the whiteboard, paper cutouts, the iPad as well as live action video and full bleed photography. They are short and to the point and the language is friendly and accessible. We are realistic enough to know that our movies are only a small part of a huge effort by many of our client’s associates in developing the proposal presentations. What we can say is that this global marketing company keeps coming back and that a number of the videos have found a life beyond the proposal as newly won clients use them to educate their people internally. VIEW THE CASE STUDY
Often we find our clients asking about new technologies they hear about in the e-learning world. One that keeps coming up over and over is the Tin Can API (sometime called Experience API or simply xAPI). So, exactly what is Tin Can API?
BG Group, a UK based gas and oil company, needed an online onboarding e-learning module to orient newly hired employees. As a global company with a long history and operations in 20 countries on five continents and many semi autonomous business units, BG really saw the need to tell its wide ranging story in a comprehensive and engaging way. KMi proposed the development of a virtual 3-D gallery. In each room learners are greeted by live-action presenters who quickly orient them to the space and introduce some of the key learning themes. There are rooms for learners to explore the Group’s history, the scope of its operations, its global reach and its operating philosophy. The course has been deployed in three BG Group languages using KMi’s multi-language architecture. The solution was a circular floor-plan with four rooms all visible from a central lobby.
Information security is the foundation of this 24/7 financial services provider’s business and the importance of the continued education and training of its current managers and employees is paramount. As part one of the training initiative (the second focuses on new employees) the challenge of this course is to closely relate to the employee who is already firmly rooted in the company’s culture. The client wanted an experience that oozes the company’s brand and allows the user to feel emboldened by their part in the community. KMI’s solution was to create a relatable experience for the existing employee who is already keenly familiar with the company culture. We chose to invoke financial imagery that can be seen in the offices such as scrolling text and soft colorful transitions. In order to create personal connections we feature stories and testimonials of accomplished employees company-wide in woven video montages. These familiar faces are intended to unite the global offices under common goals. Another theme we incorporated is a flowing timeline approach which suggests processes that span the calendar year and express the importance of continued vigilance. The client has experienced a significant and quantifiable improvement to overall corporate information security and a decrease in information security related incidents. By all measurable accounts, formal and informal, the down-to-earth approach has created increased completion rates and a rise in corporate morale and dedication to better security. VIEW THE CASE STUDY