I’ll bet you’re not surprised to hear that the answer is “it depends”. Let’s look at a possible scenario. We’ll use as an example a growing company with 500 employees that needs an eLearning module on regulatory compliance that all employees must complete. The three options they explore are to build it themselves, to purchase a generic library course at $20.00/learner or to have a custom content developer build a highly interactive course module just for them for the cost of $15,000. They reject the first option because they wisely recognize that they lack the skills and resources they need to do it well. So, for option two the math looks simple. 500 X $20= $10,000. Clearly less expensive than option three, right? Yes, for year one, but remember, we said that they are growing so let’s say they add 100 employees a year for the next 5 years. That’s an additional 500 and an additional $10,000. So now the total investment in the library course is $20,000 and growing each year. Meanwhile the custom content is still $15,000.
Imagine you just landed a job and it’s your first day, you go in ready to be trained so you can do the best you can and be successful at this new job of yours. After you’re introduced to a few of your co-workers, they show you to the area where you’ll be working, but instead of training you they tell you they train with the trial by fire method and you’re on your own, no walk through, no asking questions, nothing. They just leave you alone to your own devices and you have to figure it out. May the odds be ever in your favor.
In his article, “What is Custom Content Training?” (2015), Ted Stoecker discusses the benefits of utilizing custom eLearning for the specific needs of individual warehousing and logistics companies.
What if the information you needed was whispered in your ear, just when you needed it the most? Sound futuristic? Creepy? Maybe a little spooky? Or could it simply be technology? And what if we said that all that is already happening to people right now… and it’s happening because people are asking for it? Welcome to the world of location-based augmented learning.
You’ve probably heard that the only silly question is the one that you didn’t ask. Well, technology has now taken that saying one step further. Voice recognition allows us to talk to, rather than through, our mobile devices. One of the best things about our mobile devices… they don’t judge. No question is too silly.