Team dynamics are essential to this client’s daily business operations and they desired an online team building course that could easily and quickly accommodate all levels of team composition, company-wide. The client came with just two major requirements: an education portion with online team building exercises to reinforce the learning objectives and an area where users can evaluate a group’s current phase. One area of flexibility we were afforded was the freedom to be light-hearted and even quirky in the delivery approach. This is a unique luxury for our designers and one that we would not let go to waste.

KMI’s designers quickly went to work brainstorming and free-associating ideas with unique twists. The fruits of our labor resulted in a soccer team metaphor emphasizing team building relationships between the athletes and their team captain. Soccer, or football, is a globally relatable sport that’s an area of much affection by many. In order to further advance the creative design we developed a fun paper cutout style for the soccer team. This was also a cost-effective solution as we could use simple stock imagery to achieve the desired effect.
For the second part of the course, we developed a Diagnostic Tool that would identify and evaluate a user’s current phase of team development and offer next step guidance on successfully progressing the team forward. The tool asks the user to answer sixteen questions on A Likert scale and provides very detailed results and tailored feedback.

The Team Understanding in Ten Minutes course has been heralded for its’ brief and succinct qualities as well as it’s playful tone. However, maybe the most measured and gratifying result is the lasting effects of the Diagnostic Tool. Employees are returning to the course to track their teams’ progress and revisit the tool as new teams are forged. This may be the greatest legacy that this little gem of a course has achieved.

View the Case Study
Team Understanding
Online Team Building
Brian Hoffsis

Brian Hoffsis

Since 1999 Brian has been writing, photographing and designing for both digital and print media. In addition to 3D, web, graphic and logo design Brian specializes in instructional illustration, diagramming and animation.