Predictable Revenue Lead Generation


This is a three part toolkit consisting of lead generation based revenue via inbound marketing, customer success, and outbound marketing.

This toolkit delivers the following outcomes:

  • Build your ability to implement the framework for growing great marketing leads
  • Learn what you should not do when conducting inbound marketing
  • Implement the most important growth metric within your sales team
  • Understand the value of word-of-mouth lead generation
  • Learn the key drivers required to make customer success core to your revenue growth
  • Calculate the true customer value to your bottom line
  • Know why outbound prospecting is a must for any company wanting to increase sales
  • Learn how to hire, compensate and motivate your outbound team
  • Discover what’s required to onboard, assign territories and measure performance of team members

Toolkit bundle contains the following courses:

  • A Framework for Inbound Lead Generation
  • Common Marketing Failures
  • The Most Important Growth Metric
  • Seeds and Word of Mouth
  • Customer Success and Growth
  • Lifetime Customer Value
  • Outbound Prospecting: The Business Case
  • Building an Outbound Team
  • Maintaining an Outbound Team