It’s no secret. Workplace training can sometimes be difficult material to get excited about. But because it’s so important, this global financial services provider tasked us with turning around this all too common perception. All company employees, regardless of seniority or status, are required to complete this workplace training. With such a wide scope of audience and potentially mundane subject, we welcomed the challenge of developing an engaging experience – one that anyone would find fun and exciting.
We were happy to help this client put the days of drowsy classroom workplace training and lawyer-soaked binders behind them. Our solution was to create a series of highly relatable scenarios centering on recurring characters with intertwining storylines. First, we developed a cast of characters. Though each character would be unique, with a wide range of cultural diversity, we knew the key to relatability lay in the commonalities these characters would share in the workplace. Focusing on the similarities, and not the differences, allowed us to engage all of the broad targeted audience. We next devoted ourselves to quality storytelling to bring our characters to life in an engaging way. We then had to determine how best to deliver the stories. Since realism of situation and personality was our approach, we found that using live action professional actors were really the best option.
The client has experienced a significant and quantifiable compliance increase to their global corporate policies. Policy adherence behaviors have been improved across the company’s global staff. And, enthusiasm for workplace training as a whole has been on the rise according to training facilitators with fewer resources needed to achieve maximum participation.