Information security is the foundation of this 24/7 financial services provider’s business and the importance of training its’ employees is paramount. As part two of the training initiative (the first focuses on existing employees and managers) the challenge of this course is to cover a broad audience of diverse backgrounds, responsibilities and roles. The client wanted an experience engaging enough to make the material fun for all in their organization.
The KMI design team wanted to create a very relatable experience, no matter the employee’s position in the company – from mailroom to boardroom. The solution was to develop three characters with diverse yet non-specific roles. Silhouettes in the bright colorful style of the corporate branding enforce this anonymity while achieving a degree of fun vibrancy. The characters’ stories are told in the style of “a day in the life” at the office and their paths intersect in various ways. This approach is simple enough to appeal to the newly hired employee, possibly on their first day, as well as someone who has been on the job for a longer time.
The client has experienced a significant and quantifiable improvement to overall corporate information security and a decrease in information security related incidents. By all measurable accounts, formal and informal, the down-to-earth approach has created increased completion rates and a rise in general enthusiasm to training among all new employees to the company.