Custom designed content simply means training designed for a specific job, process or company. Safety eLearning uses your employees, your approved procedures, speaking in your company terminology, filmed at your plant or job site. It is powerful because it immediately connects to the workers. They recognize the people demonstrating the safety procedures and the work they are doing. This is an important difference from “generic” safety eLearning.
When it comes to keeping your employees safe while on the job everyone agrees it is the right, necessary and even legal thing to do. What many disagree about is how best to deliver the safety training.
Traditional safety training involves a classroom, an instructor, usually a PowerPoint presentation and material that, while safety focused, is generic and designed to appeal to “most” companies. Some have moved to safety videos or web-based training courses that are chosen from a library of “off the shelf” safety topics. The appeal to these is the convenience and relatively low cost but the trade off is relevance. Most of this training does not apply to your workers, here’s why:
- The work demonstrated in the video is not the same as yours.
- The equipment shown is not the same as what your employees use.
- The safety procedures don’t match what you want your employees doing.
- Terminology used in a generic video will never match your company.
- The actors used are clearly not real workers and don’t know the job.
For these reasons many employees are critical of the training and dismiss it as not relevant since it’s only marginally related to their job. So how effective is safety training if your employees are not engaged and not taking it seriously?
In recent years we’ve seen a shift in the design and delivery of safety training and more importantly the positive effects it has on safety metrics. Custom designed content is the fastest growing training method being used by leading companies in the field. It connects with your employees because it is relevant to them, their job and your company. It makes sense that workers will closely relate to training that is specifically designed for them, and in the training world there is strong correlation between relating to a topic and understanding it.
Custom designed content simply means training designed for a specific job, process or company. The training uses your employees, your approved procedures, speaking in your company terminology, filmed at your plant or job site. It is powerful because it immediately connects to the workers. They recognize the people demonstrating the safety procedures and the work they are doing. This is an important difference from “generic” safety courses. Custom designed content is used successfully in a wide variety of industries for enhanced employee safety. Here are some examples.
- State health care workers who make home visits receive customized training on handling unsafe conditions they may encounter.
- A road construction company employs survey crews who face hazards while surveying on active roadways. Customized training helps them understand and avoid unpredictable situations caused by drivers.
- A long haul trucking company uses customized training to onboard new drivers. Additionally, the many policies and procedures are communicated via mobile device so new drivers can train while on the road.
- A food processor with multiple plants uses custom training to ensure proper cleaning procedures are followed consistently at all plants.
- Utility inspection crews have very specific safety protocol they must follow while in the field. Custom training allows the company to ensure detailed procedures with real examples are clearly communicated to all crews.
Custom designed content is the fastest growing training method for two simple reason…. it’s relevant and it works. It’s easy to get started to improve your safety training and reduce accidents with content that your employees can relate to.